CNR 2013: Films & AV: Skoda e-car (CZE)
This is a project within the school for Skoda Auto. Its purpose was to create a futuristic vision of electric motors, which is presented in the form of a short animated spot. The idea was that the individual characters will look like they are from a different world, but were derived from animals that we know. Great inspiration here was the underwater world, where its inhabitants have different bizarre motion characteristics. The whole production process of this ecological engine, which is represented by these 3D characters should come across to the audience as a kind of harmonious process that is remotely known from observation of nature. This project was not, due to its intensity and demands, completely finished.
[image source: Martin Zadradnik]
[source: Vive Les Robots!]
Martin Zadrakník, who is educated as an industrial designer from the The Academy of Arts, Architecture and Design in Prague (VSUP), is now currently working as an Art Director of the Czech full length animated film "Harvie - and the magic museum".
Works of Martin Zadradník
FishTron and SKODA e-car created by Martin Zadradník will be shown during the Cafe Neu Romance festival (27-30 November 2013) at Galerie NTK.