CNR 2014: Movies: Gruponove (BRA): Brilux cleaning supplies
Brilux cleaning supplies
The story is less about Rosie or The Jetsons
and more about the social revolution happening right now in Brazil.
A year ago, a constitutional amendment, which extended the country
domestic workers' rights, was approved by the Parliament, causing
middle class to increase participation in performing the household
tasks themselves, just like it happens at more developed countries.
So the main subject here is the concept and the discussion we're
trying to fuel and sponsor. So we wanted realism. At first we even
considered creating a new, generic robot. Later we opted for Rosie
because her personality fits the campaign speech beautifully. And,
I'm sorry for that, but we also thought it would be fun to
reimagine Rosie as a real thing. ;)
[image source: Gruponove]
[source: Vive Les Robots!]
Cafe Neu Romance 2014:
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Gruponove is an advertising agency from Brazil.
Brilux
Discover three advertsing videos with Rosie the Robot created by
the Brazilian advertising agency
Gruponove did for Brilux at Cafe Neu Romance on the 28 November
2014 at the Balling Hall of NTK.
The Balling Hall, NTK
Technická 6
16080 Prague.