CNR 2014: Movies: Gruponove (BRA): Brilux cleaning supplies

Gruponove is an advertising agency from Brazil. It was founded in 1974 by 9 students from theFederal University of Pernambuco. It offers planning and help with media. It is creative and passionate for good ideas. In 2013/14 they created an advertising campaign for Brilux, where they used The Jetsons and Rosie the Robot in a series of commercials.

Brilux cleaning supplies
The story is less about Rosie or The Jetsons and more about the social revolution happening right now in Brazil. A year ago, a constitutional amendment, which extended the country domestic workers' rights, was approved by the Parliament, causing middle class to increase participation in performing the household tasks themselves, just like it happens at more developed countries. So the main subject here is the concept and the discussion we're trying to fuel and sponsor. So we wanted realism. At first we even considered creating a new, generic robot. Later we opted for Rosie because her personality fits the campaign speech beautifully. And, I'm sorry for that, but we also thought it would be fun to reimagine Rosie as a real thing. ;)

[image source: Gruponove]
[source: Vive Les Robots!]

|<  <<  >>  >|  Næste

Cafe Neu Romance 2014:


Gruponove 2

Gruponove is an advertising agency from Brazil.

Discover three advertsing videos with Rosie the Robot created by the Brazilian advertising agency Gruponove did for Brilux at Cafe Neu Romance on the 28 November 2014 at the Balling Hall of NTK.

The Balling Hall, NTK
Technická 6
16080 Prague.